The complexity of issues arising under the ADA required developing a series of policy guidances designed to clarify and interpret the provisions of the law. Between 1993 and 1999, EEOC issued eight enforcement guidances which have provided interpretations on key ADA issues, including pre-employment inquiries and medical examinations, workers' compensation benefits, psychiatric conditions, the meaning of the term "qualified," and the requirement that employers provide reasonable accommodations. In 1995, a comprehensive chapter of EEOC's Compliance Manual provided a definition of the term "disability."
For Avanti Hotel to address the issue and make its website ADA compliant, it will cost around $3,000. However, oftentimes businesses must pay damages to the plaintiff on top of making the fix. In this particular case, the settlement is expected to be between $8,000-13,000. If the owner chooses to fight, damages plus lawyer fees could put him at more than $25,000. This is a heavy burden for a small business.
For discussion’s sake – while I don’t know the specific nature of your videos, my guess is that they might be demonstrating various techniques or other content in which simply hearing the audio of the video wouldn’t deliver the full context of the content. If making that content accessible is something you’d want to do, you’d likely want to start with a written description of what takes place in the video. Beyond that, high contrast vector images or diagrams showcasing specific parts of the technique would certainly help.

The Ticket to Work and Work Incentives Improvement Act authorized the Ticket to Work Program, which helps people ages 18 through 64 who receive Social Security Disability Insurance or Supplemental Security Income benefits to find and keep employment. This program also ensures that Social Security beneficiaries have a choice in obtaining rehabilitation and vocational services; removes barriers that require people with disabilities to choose between health care coverage and work; and promotes the goals of allowing more Americans with disabilities to participate in the workforce and to become financially independent.


With roots in the Civil Rights Act of 1964, the Americans with Disabilities (ADA) was enacted in 1990. According to the National Network, it was designed to “prohibit discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public”. ADA law has changed significantly in the past 55 years, with the potential for more changes in the future. 
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